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KUKA is presenting the future of robotics at AUTOMATICA 2008 – Hall B3, Booth 211/221 |
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| Munich/Augsburg, June 2008 – What started four years ago with “working on your visions” and had its logical continuation in 2006 with “materialize your visions”, is culminating this year in: the future of robotics. With the motto “KUKA your ideas”, KUKA Roboter GmbH, Augsburg, is presenting pioneering automation solutions in unusual surroundings at AUTOMATICA. At the largest booth at the fair – with an area of 1,300 square meters – everything revolves around the needs of industry: efficiency, flexibility, lower investment and operating costs and safe interaction with human colleagues. These are portrayed as the central driving force behind the automation of production processes. As a source of inspiration for the whole of industry, the Augsburg-based company shows that there are no ideas that cannot be implemented. The crucial factor here are the requests and suggestions of the customers. |
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| At Booth 211/221 in Hall B3, KUKA invites visitors into an impressive virtual world with a relaxed lounge atmosphere. In three levels, which build on one another from the outside in, visitors can soak in the inspiration, interact with multimedia presentations and inform themselves about future trends and concrete application examples. This allows KUKA to demonstrate the potential applications of its versatile robots to visitors in a far more varied and fascinating way – and far more effectively than by simply exhibiting individual products.
At the “inspiration level”, the curiosity of the visitors is aroused by means of questions displayed in large letters on the outer walls and on screens. From here, the visitors pass into the “interaction level” with animations, e.g. on screens with a “living surface”. These bridge the gap between pure inspiration and futuristic topics of all kinds, and also the variety of specific applications already available for KUKA robots. The “information level” consists of the interactive KUKA touch tables that offer a wide range of insights into the various branches of industry, the company and individual product data. The aim is to capture the essence of robotics and automation and to find customer-oriented solutions – without a single real robot in view. The motto “KUKA your ideas” places the focus on the customer and his ideas while underscoring the technological leadership of the Augsburg engineers. | |
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| In addition to the virtual booth concept, visitors to the fair can, of course, also see the extensive KUKA Roboter product range “in the flesh”. Well over 40 system partners are presenting innovative automation concepts and intelligent production technologies for a wide range of industrial sectors at their booths. These include two winners of the “red dot award: product design” – the KR 1000 titan and the KR 16 – as well as the new KR 5 arc HW welding genius and, of course, the KUKA lightweight robot and numerous other representatives of the KUKA product range.
KUKA is consciously building on the competence of its partners who are presenting robots in real applications and who specialize in planning and implementing optimized applications with KUKA robots. This is one of the key elements of the KUKA partner program that looks after the interests of several hundred members worldwide. At AUTOMATICA 2008, the KUKA partners are self-confidently presenting themselves with their own identity – and with KUKA robots. This is genuine partnership as opposed to strict stipulations. Moreover, the KUKA trade fair concept offers its partners an additional advantage: corresponding flyers, guided paths and the KUKA Info points at the KUKA booth all direct visitors towards the booths of the partner companies. | |
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| The new industry magazines “ROBOTIDEAS” are also making their debut in time for the start of the fair. They are geared towards the four key areas of general industry: Metal, Foundry, Food and Plastics. The new magazines – doubtless unique in the B2B field – are available in German and English and are laid out as modern lifestyle magazines with reports, interviews, case studies and articles on a wide range of current and future topics. KUKA is providing entertaining insights into the world of robotics – with a particular focus on the relevant branch of industry. The company is thus highlighting, once again, its technological and trend-setting leadership in the market.
The secret of KUKA Roboter’s success is recognizing and making its own the key topics of the future. The robots of today are as individual as the requirements of industry, be they from large or medium-sized companies. Alongside continuous development in the pioneering fields of lightweight robots, Safe Robot technology, human-machine cooperation and service robotics, robots for small and medium-sized enterprises (SME) also play a major role for KUKA. The engineers of the European market leader are working hard, on a daily basis, to provide corresponding solutions that combine high flexibility and easy programming. By 2020, there could even be a robot in every SME workshop. At AUTOMATICA, KUKA Roboter is showing today the reality of tomorrow. | |
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Any questions? We would be happy to help |
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KUKA Robot Group
Head of Communications
Jürgen Schulze-Ferebee
Tel.: +49 821 4533–3318
presse@kuka.com
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