“Our best, external employee” – Influencer marketing at KUKA
Passion for technology: Six years ago, Timo Boll, Germany’s most successful table tennis player, faced what was probably the world’s fastest robot at the table tennis table for the film “The Duel”. Since then, KUKA and brand ambassador Timo Boll have formed a perfect team.
In an interview with the Bundesverband Industrie Kommunikation e.V. (bvik), Lorenz Loebermann, Head of Corporate Brands and Sponsoring at KUKA, spoke about KUKA‘s long-term collaboration with brand ambassador Timo Boll and what skills B2B companies need to have in order to successfully conduct influencer marketing.
You can find the full interview here on the bvik blog. [German language]