The KUKA brand

For more than 100 years, our brand has stood for customer proximity, added value, innovation and quality. More than 12,000 KUKA colleagues worldwide are developing the intelligent, robot-based automation solutions of tomorrow – creative, integrating and effective. We call this “Orange Intelligenz”. 

One brand for progress

Whether it is robotics, automation, logistics or electronics – we merge our expertise with a single goal in mind: to give our customers a decisive edge. With this aim, the KUKA brand sets global standards. Customized solutions of top quality have been an expression of our focus on customers’ needs since our founding.

Added value through “Orange Intelligenz”

Intelligent people and intelligent machines make us unique. At the interface between the virtual and real worlds, “Orange Intelligenz” is the creative, integrating and effective power of KUKA.

The close interplay of software, hardware and mechanical systems as well as of components, cells and systems enables us to generate critical added value for our customers. Each and every product and service from KUKA is based on this unique combination.

This is what “Orange Intelligenz” looks like. The symbol stands for the interaction of our expertise in different areas.

Orange is more than just a color to us. It is the feeling that drives us towards integrated thinking and acting every day. Together with customers, producers and external partners, our developers are constantly thriving to reach the perfect solution. Like this, extraordinary added value is created. That is Orange Intelligenz. 

Wilfried Eberhardt, Chief Marketing Officer of the KUKA Aktiengesellschaft, Augsburg

Welcome to the future. Welcome to KUKA.

Industrie 4.0 and digitization are a reality. Humans and machines work together safely and efficiently, smart robotics meets mobile logistics.

The drive towards innovation, progressive thinking and well thought-out approaches are part of our DNA and our brand. With passion and creativity, we provide highly customized solutions to maximize the success of our customers. Both now and in the future.

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