Sport sponsoring

Soccer, Formula E, ice hockey, canoeing: we are a committed sponsor of top-level sports – at regional, national and international levels. Team spirit, fairness and the will to give it your all are important values in the world of sports. And in everyday life at KUKA.

Formula E

Formula E is a competitive platform for international automotive manufacturers and mobility providers to test and develop relevant technologies for road use. The primary focus of the series is on designing electric vehicles and improving the driving experience for drivers. Since the world’s first race near the Olympic Park in Beijing in 2014, Formula E has been attracting the world’s best drivers, teams and manufacturers. In its fourth season, it can boast one of the strongest driver lineups in the world of motor sport. And all this in some of the most attractive cities.

High speed meets high performance: KUKA is involved in the future-oriented Formula E

Soccer

We are the proud partner of not just one, but two teams in the German Bundesliga: firmly rooted in Augsburg, we naturally follow the sporting exploits of FC Augsburg. The club has firmly established itself in the Bundesliga. FCA also shows commitment off the field, both within the region and beyond, and lives up to its values of team spirit and solidarity.

We have also supported the VfL Wolfsburg team since 2005. While fully aware of their tradition and past, the Wolves are also passionately reaching for the future. That is also our goal.

Kickoff: KUKA has supported VfL Wolfsburg for many years 
Home game: KUKA sponsors Bundesliga club FC Augsburg

Canoe slalom

KUKA supports the organization of the ICF Canoe Slalom World Cup so that it can be hosted annually in Augsburg. The third of five ICF World Cup competitions, it sees about 200 canoe slalom specialists from around 30 countries come together at the beginning of July at the so-called “Eiskanal” – Augsburg’s Olympic course. The World Cup is thus one of the highlights in the sporting calendar for both the city and the region.

 

Crossing the finishing line together: KUKA supports the canoeists training on the Augsburg Eiskanal whitewater course for the World Cup

Ice hockey

Ice hockey is considered the fastest team sport in the world. Dynamism, power, endurance and technique are defining factors that permanently shape the image of this sport. The Augsburg Panthers are a permanent fixture in the German Ice Hockey League DEL and generate enthusiastic support for this sport that extends beyond the region. AEV (Augsburger Eislaufverein) is Germany’s oldest ice hockey club. Team spirit thus has a long tradition here, too.

 

Pucks away: Augsburg Panthers’ playing style is characterized by power and team spirit

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