Good match at Logistics & Transport – KUKA Nordic and Rebl Industries share a stand

Rebl Industries has an approach that differs from how most other system integrators work. The company offers a service called robot-as-a-service (Raas). In principle, this means that instead of purchasing the equipment, the customer pays to have a specific job done. The approach has been successful, with Rebl Industries signing agreements with both H&M and Ikea in early autumn. But the business model is just as interesting for smaller companies that want to use their liquidity for investments other than purchasing their own equipment, and that want to be able to quickly recoup their investment. 

For Rebl Industries, too, the collaboration with KUKA is a success factor. ‘In addition to the robots themselves, all the knowledge and service that KUKA Nordic provides is invaluable,’ says Daniel Claesson, Business Development Manager at Rebl Industries. The company is based in Borås, but Rebl Industries also has facilities in Gothenburg and Skövde. In 2021, they won KUKA Nordic's Business Developer of the Year award, and in 2025, they won the Application of the Year award. "We have been working together for a long time. Now we look forward to meeting our customers together with KUKA Nordic when we exhibit at Logistik & Transport," says Daniel Claesson. At the stand, KUKA will demonstrate one of its AMRs, among other things. In addition, there will be a robot cell on site, developed by Rebl Industries and equipped with 3D vision and AI.