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Strategy of KUKA Group

Shaping the Next Era of Automation

The KUKA Group is driving the transformation from traditional automation to Automation 2.0. Building on more than 125 years of industrial expertise, KUKA Group combines proven robotics and automation solutions with software and physical AI – enabling scalable, end‑to‑end automation solutions.

Global Automation Leadership: Sustainable Growth in a Changing Market

The KUKA Group is strengthening its position as one of the world’s leading automation providers and pursuing a consistent growth strategy. Every installed robotics, software, or automation solution contributes to increasing the resilience and competitiveness of customers around the globe.
With a global presence in more than 50 countries, a broad customer base, and a strong position in key industries, KUKA Group is set up for international scalability.

Expansion of innovative and technological leadership

KUKA stands for innovation in automation. As one of the world's leading providers of intelligent, resource-saving automation solutions, KUKA supports customers in achieving more sustainable and energy-efficient production. The focus is on digital networking of production, modular and flexible manufacturing concepts, and new business models. By combining software, artificial intelligence, and robotics, KUKA is also driving forward the automation of tomorrow. 

In research projects, KUKA is looking to the future with international partners, from traditional industry to medical robotics.

In addition, KUKA is developing into a digitalization provider for the manufacturing industry. The focus here is on simplifying automation and digitalization in industry while driving productivity and sustainability through digital manufacturing solutions.

 
With Automation 2.0, KUKA enhances existing automation with AI-based capabilities and drives the transformation of industry forward.

Diversification of business operations in new markets and regions

KUKA is a market leader in the automotive industry. But there are also many opportunities for growth outside the automotive sector in general industry.

The general industry markets addressed by KUKA, such as e-commerce, consumer goods or electronics, are characterized above all by high growth rates and earnings potential.

In its strategy, KUKA focuses on expanding these new markets. The company aims to take advantage of regional growth potential, especially in the high-growth countries of Asia and North America. The strategies which have already been successfully implemented in Europe are also to be extended to these markets.

KUKA focuses its strategy on end-to-end solutions with global scalability.

Growth Across Industry Verticals: Deep Expertise – New Markets

In addition to strong positions in automotive, electronics, CPG/FMCG, retail/e commerce, metal /manufacturing, and healthcare/LifeSciences, KUKA Group is deliberately expanding into new growth fields such as semiconductors, aerospace, and new energy. A shared technological foundation – from Simulation to our ’Automation Management Platform’ – makes it possible to efficiently transfer and further develop automation solutions across industry verticals.

Continuous establishment of sustainable and efficient cost structures 

For several years now, KUKA has been reviewing its internal processes within the framework of a long-term efficiency and improvement program. This program is oriented towards profitable growth which is founded on efficient organization of the company and sustainable alignment of products and processes with customer requirements, and on quality and efficiency.
As a global team, KUKA Group combines deep technological expertise with an entrepreneurial mindset—empowering customers worldwide to future-proof their operations.