Select your location:

Location

Strategy of KUKA Group

Shaping the Next Era of Automation

The KUKA Group is driving the transformation from traditional automation to Automation 2.0. Building on more than 125 years of industrial expertise, KUKA Group combines proven robotics and automation solutions with software and physical AI – enabling scalable, end‑to‑end automation solutions.

Global Automation Leadership: Sustainable Growth in a Changing Market

The KUKA Group is strengthening its position as one of the world’s leading automation providers and pursuing a consistent growth strategy. Every installed robotics, software, or automation solution contributes to increasing the resilience and competitiveness of customers around the globe.
With a global presence in more than 50 countries, a broad customer base, and a strong position in key industries, KUKA Group is well positioned for international scalability.

From Automation 1.0 to Automation 2.0: Augmenting Traditional Automation with Physical AI

Industrial automation is entering a new phase. KUKA Group is actively driving this development – expanding proven, deterministic automation (Automation 1.0) with software, data, and intent based capabilities (Automation 2.0). KUKA's own Automation Management Platform (AMP) is a significant new development toward Automation 2.0 and supports the integration of Physical AI that aims to enable systems to perceive their environment, make decisions, and act autonomously under real industrial conditions. In this way, KUKA Group combines industrial reliability with new levels of flexibility and intelligence.

With Automation 2.0, KUKA enhances existing automation with AI-based capabilities and drives the transformation of industry forward.
End-to-End Solutions: An Integrated Automation Ecosystem

KUKA Group delivers end to end automation from a single source: from designing and planning to implementation and orchestration, through to continuous optimization. Through close collaboration between KUKA Robotics, Systems, Swisslog, and Swisslog Healthcare, KUKA Group delivers integrated solutions for industrial, warehouse, intralogistics, and healthcare automation. Customers benefit from reduced complexity, shorter time to value, and global scalability.

KUKA focuses its strategy on End-to-End solutions with global scalability.

At the same time, KUKA Group builds on a strong and trusted global partner ecosystem, working closely with channel partners, e.g., system integrators, machine builders, resellers, and wholesalers, as well as with technology partners to extend capabilities and deliver the best-fit solutions for each customer. 

By combining internal strengths with its partner network, KUKA Group designs and implements fully integrated, end-to-end Automation solutions tailored to customer needs. Customers benefit from reduced complexity, faster time to value, scalability across regions, and the flexibility of a truly open and collaborative ecosystem.

Growth Across Industry Verticals: Deep Expertise – New Markets

In addition to strong positions in Automotive, Electronics, CPG/FMCG, Retail/e-Commerce, Metal/Manufacturing, and Healthcare/Life Sciences, KUKA Group is deliberately expanding into new growth fields such as Aerospace/New Industries, and Education. A shared technological foundation – from simulation to the Automation Management Platform – makes it possible to efficiently transfer and further develop automation solutions across industry verticals.

People, Culture & Purpose: Technological Excellence Requires Human Expertise

Technology leadership starts with people. Guided by a clear vision and mission, the company is shaping a culture that connects purpose, performance and progress. KUKA Group continuously renews its organization – empowering employees to think entrepreneurially, collaborate globally and put customers at the center of everything they do.

Across regions and business segments, KUKA teams work together as one global network, combining expertise in AI-driven automation with deep industry knowledge. This cross-functional mindset fuels innovation and enables customers worldwide to future-proof their operations. Performance culture at KUKA means aiming high – encouraging ownership, accountability and the courage to challenge the status quo.

As a global team, KUKA Group combines deep technological expertise with an entrepreneurial mindset - empowering customers worldwide to future-proof their operations.