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Italian ceramics are globally synonymous with quality and craftsmanship. GSI Ceramica shows how this heritage can evolve through intelligent automation. In an interview with iiMagazine, Plant Manager Roberto Ceccarelli explains how KUKA robotics, strong partnerships, and advanced technologies help safeguard quality, safety, and the long term value of Made in Italy — with the ambition of bringing Italian perfection to the world.
Ceccarelli: "The drive toward excellence – that distinctly Italian desire to do things properly – has found a valuable ally in robotics. Today, automation is at the heart of our production. It delivers efficiency and consistent quality without betraying our origins. Robots guarantee stable standards, while our people raise the bar of quality every single day."
The decision to choose KUKA was not purely technical, but strategic. It was about trust, support, and flexibility.
Ceccarelli: "Sacmi systems and 40 KUKA robots integrated by Gaiotto are now operating across casting, finishing, glazing, and in plant handling. They ensure repeatable and consistent processes. For us, this reproducibility is essential to guaranteeing the highest level of quality over time."
Ceccarelli: "The real step change came with the introduction of high pressure machinery and robotic systems. Processes were standardized, quality became uniform, and operators’ manual, physically demanding activities were significantly reduced. That fundamentally transformed our production."
Ceccarelli: "Our product must be impeccable. Investing in robotics and automation protects that ambition by minimizing risk and ensuring the highest standards. Even details the customer will never see matter to us – they are a guarantee of that special something our customers recognize and value in our products."
KUKA came to us, engaged with our situation and shared its expertise in a targeted way. That’s what makes the difference: it’s not just about technology, it’s about the human relationship.
Ceccarelli: "There is no longer any manual handling of heavy loads. We have eliminated strenuous tasks, reduced risk, and restored dignity and safety to work. At the same time, roles have evolved: today our operators are specialists in robot operation and maintenance."
Ceccarelli: "Choosing KUKA was not just a technical decision - it was a strategic one. Together with Sacmi and Gaiotto, we were able to address complex challenges. What I appreciated most was the reliability and the willingness to solve problems together - not simply installing robots, but building real solutions."
Automation now sits at the heart of our production, as it delivers efficiency and quality while preserving our heritage at the same time. Robots ensure consistent standards.
Ceccarelli: "It comes down to trust, support, and flexibility. Customized training was also essential for us. KUKA came to us, understood our situation, and organized dedicated training sessions. That makes the difference: it’s not just technology – it’s the human relationship."
Ceccarelli: "We are continuing to grow. We are installing a third kiln and investing in automated logistics and traceability. Technology must support people, increase output, and sustainably defend the value of Made in Italy."
