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An award-winner inside and out

The KUKA KR AGILUS small robot wins one of the most important design prizes

7 juillet 2015


Augsburg, July 2015 – First and foremost, industrial robots must function in a manner that is precise, fast and error-free. But outward appearances count as well. KUKA robots are not only first in class when it comes to technology, but have also been awarded numerous times for their design. On the occasion of the 50th international conference of the Industrial Designers Society of America (IDSA), KUKA will receive the International Design Excellence Award (IDEA) for the design of the KR AGILUS small robot series.

Dynamic and masterful mover

“Matching the technology, the design of industrial robots too has become sleeker and more ‘athletic’. The form of the robot should reflect these characteristics,” says industrial designer Mario Selic, who has worked on the design of industrial robots with KUKA for many years. In concrete terms, this means that the great technical advantages of the KR AGILUS – its high speed, top precision and maximum flexibility – are also expressed through its design. This design expresses dynamism while also emphasizing the robot’s nimbleness and fast motion sequences. At the same time, the design saves materials and avoids any impairment of the machine’s agility. The robot is thus a perfect symbiosis of form and function.

“The International Design Excellence Award is great recognition and confirmation of our work,” says Selic. Numerous KUKA products have already won various design prizes over the past few years. With the IDEA, the KR AGILUS has hauled in yet another important design prize to add to the other awards for KUKA robots. The IDEA will be presented this year for the 35th time at the annual IDSA conference in Seattle, USA. During the competition, a jury of 24 renowned designers judged industrial products from 21 sectors – from “Commercial and Industrial” to “Home and Bath”.