KUKA campaign with Timo Boll wins numerous awards
The KUKA campaign revolving around the promotional video entitled “The Duel” keeps winning prizes
11 December 2014
In addition to three gold medals, the Timo Boll campaign also won a silver and a bronze. In mid-October, the film won second place at the Marconomy B2B Marketing Awards. First place went to “This is Sick”, a piece by the Reinclassen agency for sensor manufacturer Sick. Campaigns that have a clear marketing and communications focus and are aimed at B2B target groups receive the white “m”. At the CommAwards ceremony at the end of October, KUKA and Sassenbach jointly won third place in the category “the pixel”, right behind industry giants Mercedes Benz AG in second place and the winner, BMW AG. In the four categories (“the advertisement”, “the poster”, “the pixel” and “the place”), nearly 400 entries were sent in.
A recent update: At the beginning of December KUKA “The Duel“ won the fourth gold medal. The campaign with Timo Boll fully convinced the jury of the European Excellence Awards 2014 in the category “Corporate Film and Video”. The award ceremony took place in Paris in December.