Praktikum im Bereich Digital Marketing (m/w/d)
16 July 2024
Discover your impact with KUKA
KUKA offers an enormous spectrum of possibilities to advance your career, live your passions and unlock your potential. We´re one of the world's leading automation specialists, offering global opportunities in areas such as robotics, automation, logistics, software solutions and electronics. If you´re a go-getter, a visionary with bold ambitions and believer in collaboration and mutual respect, then you're poised for success here at KUKA.Short Facts
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Augsburg, Germany -
KUKA
vor Ort - Firmenstandort -
Marketing and Communication -
Fixed term
Responsibilities
- Inhaltliche Pflege von kuka.com, swisslog.com und swisslog-healthcare.com im Content Management System (CMS) "Sitecore"
- Erstellung und Überarbeitung von Webseiten und Webformularen, u.a. Stellenanzeigen, Produktseiten, News & Events
- Pflege und Verbesserung mehrsprachiger Inhalte - Steuerung des Übersetzungsprozesses in bis zu 20 Sprachen und 45 Ländern
- Testing bestehender und neuer Funktionalitäten in Sitecore – Schulung neuer internationaler Sitecore User
- Onpage-Suchmaschinenenoptimierung von kuka.com - Fehlerbehebung anhand von SEO-Reportings, Korrektur von Metadaten, Beheben kaputter Links, Korrektur inhaltlicher Fehler
- Erstellung von Reportings, speziell Website Analytics und SEO-Reportings und internationale Verteilung an Stakeholder
- Mitarbeit an der organisatorischen Arbeit der Abteilung Digital Marketing - Organisation und Strukturierung von Arbeitspaketen für das gesamte Team mit der Software Azure DevOps
- Kommunikation mit internationalen Stakeholdern
- Pflege des Team-Workspace auf Microsoft "SharePoint"
- Protokollierung von abteilungsübergreifenden Team-Meetings
- Dokumentation von Arbeitsschritten
- Lead Management im KUKA Customer Relationship Management Tool, Überprüfen von Leads und importieren mittels der Software entergon
- Erstellung mehrsprachiger E-Mails mit der Salesforce Marketing Cloud - Pflegen von Inhalten und Anpassung an Stylingvorgaben-Testing
- Besetzungstermin: ab sofort (ca. 3 Monate, bevorzugt 6 Monate)
Application Requirements
- Immatrikulierte Studierende (m/w/d) der Fachrichtung Betriebswirtschaft oder Kommunikationswissenschaften, Schwerpunkt (Online-)Marketing wünschenswert
- Kombination aus freiwilligem Praktikum und Pflichtpraktikum
- Die vollständige Bewerbung mit Lebenslauf, Abschlusszeugnissen, aktuellen Notenübersichten und Anschreiben ist erwünscht
- Sehr gute Englischkenntnisse
- Weitere Fremdsprachen sind von Vorteil
- Sicherer Umgang mit MS-Office
- Eigenständige und zuverlässige Arbeitsweise
- Hohe Kommunikations- und Teamfähigkeit
Our promise to you
Our culture is deeply rooted in our passion to make robotics and automatic solutions accessible and easy to use. The result? We make peoples´ lives easier and safer, across the world. Diversity is the beating heart of our company - and we appreciate every single one of our bright and bold brainiacs. We encourage everyone to bring their full selves to work, fostering an environment where inspiration, expertise, and personal growth can flourish. Our collective goal? To achieve greatness and ignite innovative, positive change - not only within the automation industry but also beyond its boundaries. And in return, we prioritize creating a supportive, empowering, and caring environment for all.
Perks and benefits
As part of our commitment to the well-being of our employees, we offer a range of comprehensive perks and benefits. From competitive salary packages to flexible work schedules, and professional development opportunities, we aim to provide a holistic approach to employee satisfaction. We believe in recognizing and appreciating the hard work and dedication of our workforce, and our perks reflect this commitment. Our goal is to create a workplace where employees feel valued, motivated, and inspired to contribute their best. Join us and enjoy the rewards of being part of a company that prioritizes the well-being and growth of its team.
DEI (Diversity, Equity, and Inclusion) statement
Our core belief is in treating each other with kindness, an open mind, and mutual respect, creating an environment where everyone feels empowered to bring their authentic selves to work.
KUKA is a company committed to equal opportunities. We manage every application with meticulous care and consideration - with a decision-making process that pays no heed to your origin, educational background, age, gender, sexual orientation, or your religious or political beliefs. If you join KUKA, you will have ample opportunities to share what motivates you and what defines your individuality.
Join the journey!
If you think a career with KUKA could be what you are looking for, we´d love to hear from you.
We´re looking forward to receiving your application!